I’ll start this off by saying that WordPress has been the tool which has allowed me to build a marketing agency that does 7 figures in revenue, while still attending high school full time. That’s why I want to speak at WordCamp – to pay my share back to the platform which gave me a future. One of the first things I learned about WordPress and client work was that clients don’t always find it easy to use. For that reason, it wasn’t uncommon for my *lovely* clients to completely destroy their websites. Instead of managing crises in between class periods, I started building WordPress sites with uniquely designed client backends – ones that only have the features my clients need for core management, and nothing more. This attention to the client’s user experience saved me time and headache of the blank white screen on countless occasions. *I’ll never miss that darn blank white screen.* Fast-forward two years – I now have dedicated employees who manage the client experience, and a primary role is to ensure website management is as easy for administrators as website use is for visitors. It’s a core value at my company, and I am confident that many other agencies and freelancers would find it massively beneficial. If I have the opportunity to speak at WordCamp Albuquerque in 2018, I will be highlighting the importance of refining the user experience for freelancer and agency clients. I will be covering specifics of how my team structures that WordPress backend and will be outlining the long-term benefits of paying close attention to the client backend structure. My presentation will be ultra-visual, and I will be exploring actionable changes that attendees will be able to make immediately to improve their client relationships as well as their launch/site management workflows. Finally, I will address the financial benefits of offering a better user experience – in other words, how much more money freelancers and agencies can make by providing a solid user experience for their clients.
January 19-21, 2018 | Hosted at CNM Work Force Training Center, 5600 Eagle Rock Ave NE, Albuquerque, NM