{"id":1371,"date":"2020-02-07T00:10:05","date_gmt":"2020-02-07T07:10:05","guid":{"rendered":"https:\/\/2020.albuquerque.wordcamp.org\/?post_type=wcb_session&#038;p=1371"},"modified":"2020-02-07T17:42:24","modified_gmt":"2020-02-08T00:42:24","slug":"the-game-of-seo","status":"publish","type":"wcb_session","link":"https:\/\/albuquerque.wordcamp.org\/2020\/session\/the-game-of-seo\/","title":{"rendered":"The Game of SEO"},"content":{"rendered":"\n<h2 class=\"has-text-align-center wp-block-heading\">How to Win <br>at Search Engine Optimization<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Search engine optimization, commonly referred to as \u201cSEO,\u201d is an  incredibly complex digital marketing tactic. Search engines like Google use very complex algorithms that look at over 200 different ranking factors in order to decide how to rank a piece of content. That\u2019s why I created The Game of SEO, which is an analogy that compares SEO to a game that uses a standard deck of playing cards. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal of this thought experiment is to give beginners a way of quickly developing the  intuition that is needed to navigate the complex task of optimizing a site for search engines. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This talk will give an overview of the game analogy, including the four \u201csuits\u201d of the game (different types of SEO activities), examples of some of the \u201ccards&#8221; you can play (specific SEO  tactics), and how to develop your own unique game strategy to beat your  competitors and rise to the top of the search engines. We\u2019ll also talk about some \u201cjokers\u201d (SEO mistakes) to avoid that can set you back in the  game. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pam Aungst<\/p>\n","protected":false},"author":14799631,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1584723600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1537],"footnotes":""},"session_track":[28],"session_category":[],"class_list":["post-1371","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-foundation-friday"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"March 20, 2020","time":"11:00 am"},"session_speakers":[{"id":"1537","slug":"pam-aungst","name":"Pam Aungst","link":"https:\/\/albuquerque.wordcamp.org\/2020\/speaker\/pam-aungst\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/albuquerque.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/albuquerque.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/albuquerque.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/albuquerque.wordcamp.org\/2020\/wp-json\/wp\/v2\/users\/14799631"}],"version-history":[{"count":4,"href":"https:\/\/albuquerque.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1371\/revisions"}],"predecessor-version":[{"id":1539,"href":"https:\/\/albuquerque.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1371\/revisions\/1539"}],"speakers":[{"embeddable":true,"href":"https:\/\/albuquerque.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1537"}],"wp:attachment":[{"href":"https:\/\/albuquerque.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=1371"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/albuquerque.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=1371"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/albuquerque.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=1371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}