How to Handle Humor with Class

Kitty Lusby

Have you ever noticed that car insurance and beer are pretty much the only industries that run funny ads? Humor is hard, and if you handle it wrong, you can find yourself issuing a public apology on Twitter – just ask Digiorno. If you do it right, though, people will want to wear your slogan on a tee shirt.

Let’s laugh a little while we talk about how to use humor in your content!

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